-
Kamprath, Nora · Dissertation, Augsburg 2011:
Bewertung und Gestaltung von Prozessen im Kundenbeziehungsmanagement -
Görz, Quirin · Dissertation, Augsburg 2013:
Beiträge zum Management der Qualität von Kundendaten im Customer Relationship Management -
Landherr, Andrea · Dissertation, Augsburg 2013:
Wertorientiertes Customer Relationship Management vor dem Hintergrund vernetzter Kunden -
Probst, Florian · Dissertation, Augsburg 2013:
Customer Relationship Management in a Digitally Connected World -
Müller, Anna-Luisa · Dissertation, Augsburg 2014:
Nachhaltigkeit und Prozessgestaltung im Customer Relationship Management -
Pfleger, Regina · Dissertation, Augsburg 2014:
The Role of Corporate Sustainability and Digitalization in Customer Relationship Management -
Huber, Johannes · Dissertation, Augsburg 2015:
Social Customer Relationship Management: Managing Benefits and Risk of Companies' Social Media Engagement -
Kleindienst, Dominikus · Dissertation, Augsburg 2016:
Contributions to Managing Customer Data - No Shareholder Value without Customer Value -
Sarikaya, Serkan · Dissertation, Augsburg 2019:
Understanding Customers‘ Decision-Making, Perceptions, and Evaluations in the Customer Journey -
Graf-Drasch, Valerie · Dissertation, Augsburg 2020:
Novel Insights to Facilitating Sustainability through Information Systems